QRKIT Research

QR Code Statistics 2026

A fully-sourced snapshot of how QR codes are used in 2026 — payments, scan growth, consumer behavior, market size, and marketing adoption. Every figure links to its primary source, so you can quote it with confidence.

Last updated July 2026 · 27+ figures · 16 primary sources · every figure linked to its source

$5.4T

value of QR-code payments worldwide in 2025 — forecast to top $8 trillion by 2029

Juniper Research
102.6M

U.S. consumers forecast to scan a QR code with their smartphone by 2026

eMarketer
2.2B

people using QR-code payments worldwide — about 29% of all mobile users

Juniper Research
$33.1B

projected size of the global QR-code market by 2031, growing 16.8% a year

Mordor Intelligence
01

QR-code payments

Payments are the single largest force behind QR adoption — trillions of dollars now move through a scan.

$5.4 trillion

The value of QR-code payments worldwide reached $5.4 trillion in 2025 and is forecast to grow 50% to more than $8 trillion by 2029.[Juniper Research]

2.2 billion

An estimated 2.2 billion people use QR-code payments worldwide — roughly 29% of all mobile phone users, up from 1.5 billion in 2020 (a 2021 Juniper forecast for 2025).[Juniper Research]

$294 billion

India's UPI network — whose merchant payments are overwhelmingly QR-driven — processed 18.68 billion transactions worth about $294 billion in May 2025 alone, up 33% year over year.[NPCI (via IBEF)]

49%

India accounted for 49% of all real-time payment transactions on Earth in 2023 — about 130 billion payments, more than the rest of the world's top-10 markets combined.[ACI Worldwide]

95.7%

In China, QR-code scanning is the single most-used payment method for 95.7% of mobile-payment users (2022).[Payment & Clearing Association of China]

76.4%

In Brazil, 76.4% of the population now uses Pix, the country's QR-enabled instant-payment system — ahead of both debit cards (69.1%) and cash (68.9%).[Banco Central do Brasil (via Global Finance)]

02

Scanning is accelerating

First-party platform data shows people are scanning more every year — and scanning existing codes far more, not just making new ones.

QR-code scan growth by region, 2024 → 2025

Year-over-year change in scans (Bitly first-party platform data)

Europe+42%Latin America+40%Asia-Pacific+21%Middle East & N. Africa+18%Sub-Saharan Africa+10%North America+8%
Source: Bitly, State of QR Code Scans 2026
+8% to +42%

QR-code scans rose year over year in every world region from 2024 to 2025 — led by Europe (+42%) and Latin America (+40%), per Bitly's first-party platform data.[Bitly, State of QR Code Scans 2026]

20–50%+

Scans jumped 20–50% or more in most markets while the number of new QR codes created grew just 0.5–7% — evidence people are reusing existing codes, not suffering “QR fatigue.”[Bitly, State of QR Code Scans 2026]

102.6 million

The number of U.S. consumers who scan QR codes with their smartphones is forecast to reach 102.6 million by 2026, up from 94 million.[eMarketer]

+41%

Global QR-code creation rose 41% year over year in the first half of 2023, with the retail and consumer-goods sector up 88%.[Bitly mid-year report (via PR Newswire)]

03

Why people scan

Information — not discounts or payments — is the number-one reason a QR code gets scanned.

Why people scan QR codes

Share of consumers citing each reason (2026)

Get more information75%Redeem a discount52%Make a payment35%
Source: Uniqode, State of QR Codes 2026
75%

Getting more information is the top reason people scan QR codes (75%), well ahead of redeeming discounts (52%) or making a payment (35%).[Uniqode, State of QR Codes 2026]

79%

79% of consumers say they are more likely to buy a product whose packaging has a scannable QR code that offers extra product information.[GS1 US 2025 consumer survey]

62%

62% of consumers say they would spend more on a product that offers detailed information behind a scan; 77% call product information important to a purchase.[GS1 US 2025 consumer survey]

04

Market size & growth

Estimates vary by how the market is defined, so here is an honest range — each figure with its firm and year.

Global QR-code market size

Market value, USD billions

$13.0B2025$15.2B2026$33.1B2031forecast
Source: Mordor Intelligence · hatched bar = forecast · 16.8% CAGR, 2026–2031
$13.0B → $33.1B

The global QR-code market was worth about $13.0 billion in 2025 and is projected to reach $33.1 billion by 2031 — a 16.8% compound annual growth rate.[Mordor Intelligence]

37.6%

Asia-Pacific generates the largest share of QR-code revenue — 37.6% of the 2025 global total — and is the fastest-growing region.[Mordor Intelligence]

$67–85B

Analysts expect the QR-code payment market alone to reach roughly $67–85 billion within a decade; Fortune Business Insights projects $81.2 billion by 2034 at a 20.3% CAGR.[Fortune Business Insights]

$1.0B → $3.0B

The market for QR-code generator software — the tools businesses use to make and manage codes — was worth about $1.0 billion in 2024 and is forecast to nearly triple to $3.0 billion by 2032.[Verified Market Research]

05

Marketing & business adoption

Marketers keep leaning in — two independent surveys agree usage is up, even as revenue attribution lags.

Where marketers place QR codes

Share of marketers using each channel (2026)

Social media64%Digital ads60%Printed materials50%Product packaging42%
Source: Uniqode, State of QR Codes 2026
93%

93% of marketers say they increased their use of QR codes over the past 12 months.[Bitly, How Marketers Use QR Codes 2025 (250 marketers)]

98%

98% of marketers report QR codes had a positive impact on their marketing over the past year, and 60% plan to use them even more.[Uniqode, State of QR Codes 2026 (524 marketers)]

56% vs 12%

A measurement gap remains: 56% of marketers expect QR codes to lift revenue, but only 12% actually measure that impact — a case for trackable dynamic QR codes.[Uniqode, State of QR Codes 2026]

06

Retail & the 2D barcode shift

The biggest structural change is coming to store shelves: the humble product barcode is being replaced by a QR code.

End of 2027

Under GS1's “Sunrise 2027” initiative, retail checkout scanners worldwide are being upgraded to read QR codes and other 2D barcodes on product packaging by the end of 2027.[GS1, 2D Barcodes at Retail POS]

90%

Traditional linear barcodes will stay on packs until at least 90% of point-of-sale scanners can read 2D codes — the tipping point GS1 has set for the switch-over.[GS1, 2D Barcodes at Retail POS]

77% / 63%

In Asia-Pacific, QR-led digital wallets already account for 77% of online spending and 63% of in-person spending (2025) — a preview of where other regions are heading.[Worldpay, Global Payments Report 2026]

FAQ

Frequently asked questions

How many people use QR codes?

In the U.S., the number of people who scan QR codes with their phones is forecast to reach 102.6 million by 2026 (eMarketer). Globally, an estimated 2.2 billion people use QR-code payments alone — about 29% of all mobile users (Juniper Research).

Are QR codes still growing in 2026?

Yes. Bitly's first-party data shows QR-code scans rose in every world region from 2024 to 2025 — up 8% in North America and as much as 42% in Europe — and scanning is growing far faster than the number of new codes being created.

How big is the QR code market?

The global QR-code market was worth about $13.0 billion in 2025 and is projected to reach $33.1 billion by 2031 (Mordor Intelligence). QR-code payments alone moved $5.4 trillion in value in 2025 (Juniper Research).

What do people use QR codes for most?

Getting more information is the top reason people scan (75%), ahead of redeeming discounts (52%) and making a payment (35%), according to Uniqode's State of QR Codes 2026.

Cite this page

Use these numbers? Credit the source.

You're welcome to share or reference these statistics — please credit QRKIT with a link back to this page so readers can reach the underlying sources.

QRKIT (2026). QR Code Statistics 2026: Usage, Adoption & Market Data. Retrieved from https://useqrkit.com/qr-code-statistics

Methodology & sources

  1. [1]Juniper Research — QR Code Payments to Exceed $8Tn Globally by 2029
  2. [2]eMarketer (Insider Intelligence) — QR codes & seamless commerce
  3. [3]Mordor Intelligence — QR Codes Market
  4. [4]Fortune Business Insights — QR Code Payment Market
  5. [5]Verified Market Research — QR Code Generator Market
  6. [6]Bitly — The State of QR Code Scans in 2026 (first-party data)
  7. [7]Bitly — How Marketers Use QR Codes in 2025 (survey of 250 marketers)
  8. [8]Uniqode — State of QR Codes 2026 (524 marketers, 1,000 consumers, 188M+ scans)
  9. [9]GS1 — 2D Barcodes at Retail Point-of-Sale (Sunrise 2027)
  10. [10]GS1 US — Sunrise 2027 consumer survey (2025)
  11. [11]NPCI / UPI transaction data (via IBEF)
  12. [12]ACI Worldwide — Prime Time for Real-Time (India)
  13. [13]Worldpay (Global Payments) — Global Payments Report 2026
  14. [14]Payment & Clearing Association of China (via Qiushi)
  15. [15]Banco Central do Brasil — Pix adoption (via Global Finance)
  16. [16]Juniper Research — QR code payment users to hit 2.2bn (via Financial IT)

Every figure on this page is drawn from a named primary source — research firms (Juniper, Mordor, Fortune Business Insights), a standards body (GS1), government-affiliated payment data (NPCI, Banco Central do Brasil), or a vendor's own first-party dataset (Bitly, Uniqode). Where market estimates differ by how the market is defined, we show the range and name each firm and year rather than cherry-picking. Forecast figures are labeled as such. Figures are provided for informational purposes.

Want to put these numbers to work? Create a free QR code with QRKIT — or keep reading about the history of QR codes and real QR code examples you can scan and test.