QRKIT Research

QR Code Statistics 2026

A curated, fully-sourced collection of QR code usage, adoption, and market statistics — covering consumer behavior, scan contexts, market size, and industry adoption. Updated May 2026.

Last updated May 2026 · 31+ figures · 8 sources · every figure linked to its source

94M

U.S. consumers expected to scan a QR code in 2025, rising to 102.6M in 2026

Bitly / Uniqode
68%

of U.S. consumers used a QR code at least once in the past year

TEAM LEWIS consumer survey
$13.04B

global QR code market value in 2025, projected to reach ~$33B by 2031

QR TIGER market data
83% / 81%

of Gen Z / Millennials report scanning QR codes

TEAM LEWIS / market.us
01

Consumer adoption & usage

68%

of U.S. consumers used a QR code at least once in the past 12 months.[TEAM LEWIS]

~50%

of Gen Z (49%) and Millennials (51%) scan a QR code at least once a week.[TEAM LEWIS]

84%

of mobile users have scanned a QR code at least once.[Electro IQ]

71%

of consumers say QR codes are useful in their daily lives.[Uniqode, State of QR Codes 2026]

44.6%

of global internet users scanned a QR code at least once per month (2023).[market.us]

02

Why people scan

75%

scan to get more information — the #1 reason, ahead of discounts and payments.[Uniqode, State of QR Codes 2026]

48%

of consumers scan QR codes to view restaurant menus.[TEAM LEWIS]

47%

scan to download mobile apps.[TEAM LEWIS]

43%

scan to view product information.[TEAM LEWIS]

32%

scan to access Wi-Fi networks.[TEAM LEWIS]

03

Where scans happen

58%

of scans happen in restaurants — the top scanning context.[Uniqode, State of QR Codes 2026]

42%

of scans happen on websites.[Uniqode, State of QR Codes 2026]

40%

of scans happen on product packaging.[Uniqode, State of QR Codes 2026]

Peak: December

is the highest-volume scan month; peak scan window is 4–9 PM.[Uniqode (188M+ scans analyzed)]

04

Market size & growth

$13.04B

global QR code market value in 2025, forecast ~$15.23B in 2026.[QR TIGER]

~$33B

projected global QR code market value by 2031.[QR TIGER]

19% CAGR

expected growth rate, with the market reaching ~$89B by 2034.[market.us]

40.7%

of the global QR code market is in North America; U.S. alone ~$5.53B in 2025.[market.us]

$35B

projected global QR-payment value by 2025, with 2.2B+ users.[market.us]

05

Marketing & business adoption

57%

of businesses plan to increase QR code investment in 2025.[G2, State of QR Codes Report 2025]

98%

of marketers report a positive impact from QR codes over the past 12 months.[Uniqode, State of QR Codes 2026]

64% / 60% / 50%

of marketers deploy QR codes on social media / digital ads / printed materials.[Uniqode, State of QR Codes 2026]

48%

higher scan rates from dynamic QR codes versus static codes.[market.us]

80%+

of consumers are willing to share data via a QR code scan (with consent or opt-out).[Uniqode, State of QR Codes 2026]

06

Industry & restaurant adoption

~52%

of U.S. restaurants now use QR code menus.[Electro IQ]

70%

of restaurants opt to implement mobile payment and QR codes.[TouchBistro (via QR TIGER)]

33%

of restaurant owners using QR codes report improved business.[Electro IQ]

~20%

increase in consumer spending when ordering via digital/QR menus.[Deloitte (2022, via QRCodeChimp)]

07

Fast facts

Up to 30%

of a QR code can be damaged and it will still scan correctly (error correction).[Electro IQ]

87%

of mobile payment transactions in China rely on QR code technology.[market.us]

Website QR codes

are the most-created type, at ~28–39% of all codes generated.[market.us / QRCodeKIT]

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QRKit (2026). QR Code Statistics 2026. Retrieved from https://useqrkit.com/qr-code-statistics

References

  1. [1]Uniqode — State of QR Codes 2026 (188M+ scans analyzed)
  2. [2]TEAM LEWIS — Consumer Perceptions of QR Codes
  3. [3]market.us — QR Codes Market Report
  4. [4]G2 — State of QR Codes Report 2025
  5. [5]Electro IQ — QR Code Statistics
  6. [6]QR TIGER — 80+ QR Code Statistics & Trends 2026
  7. [7]QRCodeChimp — QR Code Statistics 2026
  8. [8]Bitly — QR Code Statistics

Figures are drawn from publicly available industry reports and surveys. Where sources differ, we cite the most recent or most widely referenced figure. Statistics are provided for informational purposes.

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