Google Review QR Code Generator
Make it easy for customers to leave Google reviews. Create a free, branded QR code that links directly to your review form — no coding required.
Pattern
Eyes
Overview
What Is a Google Review QR Code?
A Google Review QR code is a scannable code that links directly to your Google Business Profile (formerly Google My Business) review form. When a customer scans it with their phone camera, they land on a blank review page — ready to write, no searching required.
For local businesses, this removes the single biggest barrier to getting reviews: friction. Google has confirmed that review signals — quantity, quality, recency, and response rate — influence local search rankings. More reviews mean higher visibility in Google Maps and the local pack, which means more customers finding you.
This guide covers three free methods to create your Google Review QR code: downloading directly from Google, building one with your Place ID, and using UseQRKit's generator with full branding and tracking. Pick the method that fits your needs.
Step-by-step
How to Find Your Google Review Link
Before you can create a QR code, you need your Google review link. This is the most common sticking point — here's exactly how to find it.
Search for Your Business on Google
Open google.com and type your exact business name. Your Google Business Profile should appear as a panel on the right side of the search results (desktop) or at the top (mobile). Make sure you're signed into the Google account that owns or manages the business profile — you won't see the review options otherwise.
Can't see your Business Profile? You may need to verify ownership first. Visit business.google.com to claim your listing — it's free.
Click “Ask for Reviews”
In your Business Profile, look for the “Ask for reviews” button. Google will show you a shareable review link and a QR code download option. On desktop, this appears in the knowledge panel. On mobile, you may need to tap “Customers” → “Reviews.” Alternatively, visit business.google.com, select your business, and click “Ask for reviews.”
Copy the Review Link
Click “Copy link” — this is the URL you'll use to create your QR code. The link format looks like:
https://g.page/r/YOUR-BUSINESS-ID/reviewAlternative method (Place ID)
Go to Google's Place ID Finder (developers.google.com/maps/documentation/places/web-service/place-id), search for your business, and copy the Place ID. Then build your review URL:
https://search.google.com/local/writereview?placeid=YOUR_PLACE_IDDon't have admin access?
If your Google Business Profile is managed by a marketing agency, franchise HQ, or a team member, ask them for the review link. They can find it using the steps above and share it with you. For multi-location franchises, each location has its own review link — contact your regional manager or the person who verified each location's profile.
Three ways
How to Create a Google Review QR Code (3 Methods)
Method 1: Download from Google
SimplestWhen you click “Ask for reviews” in your Google Business Profile, Google now offers a QR code download option alongside the link. Click “Download QR code” for an instant, basic QR code.
Pros
Free, instant, no third-party tool needed.
Cons
No branding (plain black-and-white), no scan tracking, can't add a logo or colors, can't edit later.
Method 2: Review Link + Generator
Most ControlUse the review URL you copied in the previous section. Paste it into UseQRKit's generator above, choose “Dynamic QR Code” for tracking and editability, customize with brand colors, your logo, and a CTA frame like “Scan to Review Us!” Download in SVG (print) or PNG (digital).
Pros
Full branding, scan tracking, editable destination, print-ready.
Cons
Requires finding your review link first.
Method 3: Direct with UseQRKit
FastestPaste your Google review link directly into the generator above. UseQRKit handles the QR code generation with all customization options — logo, colors, frames, and dynamic tracking. One step, full control.
Pros
Fastest workflow, full branding and analytics included.
Cons
Requires UseQRKit account for saving and tracking.
Pro tip: Always use a Dynamic QR Code. If Google ever changes their review URL format, you can update the destination in seconds without reprinting. And you get scan analytics to know which placements work best.
Branding
Customize Your Google Review QR Code for More Scans
Branded QR codes get significantly more scans than generic black-and-white codes. Here are the key branding elements to consider:
- Colors: Match your brand palette. Maintain strong contrast — dark pattern on a light background. Avoid low-contrast combinations.
- Logo: Add your business logo in the center. QR error correction allows about 30% center coverage without breaking scannability.
- Frame: Add a CTA frame — “Scan to Review Us!”, “Leave Us a Review”, or “Tell Us About Your Experience.”
- Shape: Custom dot patterns (rounded, dots, diamonds) vs traditional squares — choose what matches your brand style.
Need full design control? See all customization options
Size Guide by Placement
Business Cards
2 × 2 cm
0.8 × 0.8 in minimum
Table Tents
5 × 5 cm
2 × 2 in recommended
Posters
10+ cm
4+ in minimum
Window Decals
15+ cm
6+ in outdoor
Rule of thumb: QR code width should be at least 1/10th of the expected scanning distance. Download as SVG for print (vector, infinite scaling), PNG for digital, or PDF for professional printing.
Placement ideas
Where to Display Your Google Review QR Code (10+ Ideas)
Physical Locations
Table Tents & Counter Displays
Restaurants, cafes, salons, auto shops. Place at checkout or on tables. Best material: acrylic stand or laminated card. Captures customers at their most satisfied moment.
Business Cards
Print the QR code on the back. Customers take it home and scan when convenient. Ideal for service professionals: contractors, consultants, real estate agents.
Receipts
Print at the bottom of every receipt. Captures the moment right after a successful transaction. Works for any business that prints receipts.
Product Packaging
Include inside or on packaging for e-commerce, takeout, or retail products. Customers see it when unboxing — a high-delight moment.
Window Decals & Door Stickers
Storefront signage inviting passers-by. Use weather-resistant vinyl for outdoor placement. Include a clear CTA like “Scan to Review Us on Google.”
Posters & Wall Displays
Waiting rooms (dental offices, clinics), lobbies, elevator areas, restrooms. Capture idle time when customers are already looking around.
NFC + QR Combo Stands
Physical stands supporting both NFC tap and QR scan. Maximum compatibility — NFC for newer phones, QR for everyone else. Available from $10–30 on Amazon and Vistaprint.
Invoices & Quotes
For service businesses: add to the footer of invoices, proposals, and service quotes. Customers see it after they've agreed to pay — a natural review moment.
Digital Locations
Email Signatures
Add the QR code image or a “Leave us a review” link with a short URL to every outgoing email. Passive review collection on autopilot.
Social Media Posts
Share the QR code as an image on Instagram, Facebook, or LinkedIn with a caption asking for reviews. Reaches your existing happy customers.
Website Footer or Contact Page
Embed the QR code on your site for web visitors who want to leave a review. Especially useful for mobile visitors.
Post-Purchase Thank-You Pages
After a booking or purchase confirmation, show the QR code with “Enjoyed your experience?” Customers are already engaged and positive.
SMS Follow-Ups
Send the short URL (from your Dynamic QR Code) via text 1–2 hours after service. High open rates and perfectly timed.
Industry Quick-Picks
Restaurants: Table tents + receipts + takeout packaging
Healthcare & Dental: Waiting room poster + follow-up email + appointment reminder SMS
Retail: Counter display + product packaging + receipts
Home Services (plumbers, contractors, cleaners): Business card + invoice footer + follow-up SMS
Professional Services (lawyers, accountants, consultants): Email signature + business card + thank-you page
Best practices
Best Practices to Get More Google Reviews with QR Codes
Timing Is Everything
Ask when the customer is happiest — right after a positive interaction. For restaurants: with the check. For services: upon completion. For retail: at checkout.
Direct to the Review Form
Ensure the QR code links to the writereview URL (the blank form), not the general business listing. Test by scanning before printing.
Respond to Every Review
Google confirms that responding to reviews improves local search rankings. Respond to positive and negative reviews within 24–48 hours. Thank reviewers and address issues constructively.
Don't Incentivize Reviews
Google's policies prohibit offering discounts, freebies, or rewards in exchange for reviews. Focus on making the process easy, not transactional. Violations can result in review removal.
Track and Iterate
Use Dynamic QR Code scan analytics to measure which placements drive the most scans. Double down on what works. Remove or reposition codes that don't get scans. Pair with NFC stands ($10–30 on Amazon) for maximum reach.
Compare
Static vs Dynamic Google Review QR Code
Which do you need? It depends on whether you want to track scans and update the destination after printing.
Static Google Review QR Code
FreeEncodes the Google review link directly in the QR pattern. Works forever, no account needed, no internet connection required. However, if Google changes the review URL format, you'll need to generate and print a new QR code.
Best for
Single location, no tracking needed, budget-conscious.
Dynamic Google Review QR Code
RecommendedUses a short redirect URL you control from your QRKit dashboard. You can change the review link, track scans (when, where, what device), and deactivate the code if needed — all without reprinting.
Best for
Businesses that print materials, multi-location setups, anyone who wants analytics.
Our recommendation: Use a Dynamic QR Code for any business that plans to print their Google Review QR code on physical materials. The ability to update the destination without reprinting pays for itself the first time Google changes a URL format.
Watch out
5 Mistakes That Kill Your Google Review QR Code
Linking to the Wrong Page
Ensure the URL goes to the writereview form, not the general business listing page. Test by scanning before printing. The right URL contains “writereview” or “review” in it.
Using a Static QR Code for Printed Materials
If Google changes the review URL format (it has happened before), every printed static code becomes useless. Dynamic codes let you fix this in seconds without reprinting anything.
Making It Too Small
A QR code on a business card under 2 cm wide won't scan reliably. Follow the size guide above. When in doubt, go bigger.
No Call-to-Action
A bare QR code with no context gets ignored. Always add a frame or nearby text explaining what it does: “Scan to Review Us on Google.”
Not Tracking Scans
Without analytics, you're guessing which placements work. A Dynamic QR Code tells you exactly how many people scan each placement — so you can optimize.
QR code not scanning? Troubleshooting guide
Google Review QR Code — Frequently Asked Questions
Get started
Ready to Collect More Google Reviews?
Create your free Google Review QR code in under 60 seconds. Add your logo, track scans, and print it anywhere.