Create QR Code Surveys for Any Platform — Dynamic, Trackable & Free to Start
Create dynamic QR codes that link to SurveyMonkey, Google Forms, Typeform, and other survey tools. Track every scan, change survey URLs after printing, and gather feedback without barriers.
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Understanding QR code surveys
What Are QR Code Surveys & Why Use Them?
A QR code survey combines two powerful tools: QR codes for distribution and online surveys for feedback collection. Instead of typing a URL or clicking an email link, respondents simply scan a QR code with their smartphone camera and the survey opens instantly. No app download required.
QR code surveys are ideal for events, customer feedback, employee pulse surveys, and retail feedback. They eliminate the friction of traditional survey distribution while providing real-time tracking data. Research from Pew Research shows that 97% of Americans own a smartphone, making QR code scanning universally accessible.
Traditional survey distribution methods — email blasts, paper handouts, SMS messages — require you to already have contact information. QR code surveys flip this model. Anyone who encounters your QR code can participate: a hotel guest scanning a card at the front desk, a conference attendee scanning a poster between sessions, or a retail shopper scanning a shelf tag after a purchase. This zero-friction approach is why businesses increasingly use QR code surveys for in-person feedback collection.
When you create a QR code for a survey using QRKIT, you get more than just a scannable image. You get a dynamic link that you can update after printing, real-time scan tracking that tells you how many people engaged with your survey, and full customization with your brand colors and logo. Whether you need a quick customer satisfaction check or a comprehensive employee engagement questionnaire, QR code surveys scale from a single poster to a multi-location deployment with ease.
Higher Response Rates
QR code surveys achieve higher response rates than email surveys for in-person settings. Respondents scan and answer immediately, reducing abandonment from delayed follow-ups. Studies consistently show that in-person survey methods outperform email-only approaches, especially when the feedback loop is immediate and the experience is fresh.
Easy Multi-Channel Distribution
Print QR codes on posters, flyers, receipts, and business cards. Embed them in emails, social media posts, and website pages. One QR code, unlimited reach.
Mobile-First Experience
No typing URLs, no downloading apps. Respondents scan with their phone camera and the survey loads in seconds. Works on every modern smartphone.
Real-Time Scan Tracking
Know exactly how many people scanned your survey QR code, when they scanned, what device they used, and their approximate location. With QRKIT, you can track QR code scan data in your dashboard and compare it to survey completion rates to measure the effectiveness of each placement.
110K+
QR codes created
150+
Countries reached
99.9%
Uptime SLA
Want detailed insights on every scan? Learn about QR code tracking and analytics.
Step-by-step guide
How to Create a QR Code Survey in 5 Steps
Creating a QR code survey takes less than 5 minutes. Follow these steps to generate a scannable QR code that links directly to your survey.
Step 1
Choose Your Survey Platform
Google Forms is free and easiest for beginners. SurveyMonkey offers advanced analytics for businesses. Typeform has the most engaging mobile UX. Jotform handles complex forms with advanced logic and integrations.
Step 2
Create & Customize Your Survey
Keep surveys short — 5 to 10 questions maximum for mobile users. Use your platform’s design templates and add logic or branching for a personalized experience. Mobile abandonment climbs sharply after 10 questions.
Step 3
Get Your Survey URL
Copy the shareable link from your survey platform. Every platform provides a unique URL for each survey. If you plan to update the survey later, consider using a dynamic QR code so you can change the link without reprinting.
Step 4
Generate a QR Code with QRKIT
Go to QRKIT, select URL QR Code, and paste your survey URL. Customize with your brand colors and logo, then click Generate. Download as PNG for print or SVG for web. High-resolution output ensures clean scanning at any size.
Step 5
Test & Distribute
Scan your QR code on at least 3 different phones (both iPhone and Android) before distributing. Print at minimum 2 × 2 inches for reliable scanning. Share digitally via email, social media, or embed on your website.
The entire process takes less than five minutes from start to finish. Once your QR code survey is live, you can monitor scan activity from your QRKIT dashboard and make adjustments in real time. If response rates are lower than expected, try shortening your survey, improving your call-to-action text near the QR code, or testing different placements. The beauty of using a dynamic QR code for surveys is that you can iterate without reprinting a single code.
Pro Tip: Use a dynamic QR code so you can update, swap, or redirect your survey link anytime without reprinting a single QR code.
Looking to compare survey distribution methods? See our QR code vs traditional methods comparison below.
Method comparison
QR Code Survey vs Traditional Methods
QR code surveys aren't the only way to distribute surveys, but they offer unique advantages for in-person and print-based distribution. Here's how they compare.
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| Feature | QR Code Survey | Email Survey | Paper Survey | SMS Survey |
|---|---|---|---|---|
| Response Rate | High (in-person) | 20–30% open rate | Low | 98% open rate |
| Cost | Free | Low | High (printing) | Expensive |
| Setup Time | 5 minutes | 30+ minutes | Hours | 30+ minutes |
| Data Collection | Instant digital | Instant digital | Manual entry | Instant digital |
| Requires Contact Info | No | Email list needed | No | Phone number needed |
| Best For | Events, retail, in-person | Existing contacts | Captive audiences | High-engagement customers |
The table above highlights why QR code surveys excel in scenarios where you interact with people in person but don't have their contact information. Unlike email surveys that depend on an existing mailing list, or SMS surveys that require phone numbers, QR code surveys can reach anyone who walks past a poster, picks up a receipt, or attends an event. The zero-cost setup and instant digital data collection make them the most efficient choice for businesses that need feedback at scale.
For organizations already using QR codes across marketing, menus, and operations, adding a survey QR code is a natural extension. Learn how businesses use QR codes across every department — from customer-facing feedback collection to internal employee pulse surveys and event registration.
Platform comparison
Best Platforms for QR Code Surveys
The right survey platform depends on your goals, budget, and technical needs. Here's how the four most popular platforms compare — all work seamlessly with QRKIT QR codes.
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| Feature | Google Forms | SurveyMonkey | Typeform | Jotform |
|---|---|---|---|---|
| Price | Free | Free + Paid | Free + Paid | Free + Paid |
| Ease of Use | Very Easy | Easy | Easy | Moderate |
| Design Quality | Basic | Professional | Beautiful | Customizable |
| Logic / Branching | Basic | Advanced | Advanced | Advanced |
| Analytics | Basic | Advanced | Moderate | Advanced |
| Integrations | Google Suite | 100+ | 120+ | 200+ |
| Best For | Quick, free surveys | Business analytics | Engaging UX | Complex forms |
All four platforms work seamlessly with QRKIT QR codes. Choose based on your survey complexity, design needs, and budget — QRKIT handles the QR code distribution and tracking for all of them.
Each platform generates a unique shareable URL that works perfectly as a QR code destination. Creating a SurveyMonkey QR code is as simple as copying your survey's web link and pasting it into QRKIT. The same applies to Typeform, Jotform, and Google Forms — no special integration needed. If you want to create a QR code for a survey on any platform, all you need is the survey's public URL. QRKIT then wraps it in a dynamic, trackable QR code that you can customize with your brand identity and update at any time.
Already using Google Forms? See our dedicated Google Form QR code guide for step-by-step setup.
Implementation tips
QR Code Survey Best Practices
Follow these QR code best practices to maximize scan rates and survey completion. Whether you're placing QR codes on printed flyers, digital signage, or product packaging, these guidelines ensure your respondents have a seamless experience from scan to submission.
01
Size & Placement
Print QR codes at minimum 2 × 2 inches (300 DPI). For digital, use at least 200 × 200 pixels. Place at eye level in high-traffic areas with a quarter-inch quiet zone (white border) around the code.
02
Design & Color
High contrast is critical — black on white is the most reliable default. If adding brand colors, keep the foreground dark and background light. Add your logo at 5–10% of the QR code size. Always test scanning before finalizing.
03
Error Correction
Use Level Q (25% error correction) for printed materials. Higher error correction means your QR code scans reliably even if partially damaged, smudged, or slightly obscured. QRKIT defaults to optimal error correction.
04
Mobile-First Survey Design
Limit surveys to 5–10 questions. Use large tap targets, 14px+ font size, and single-column layout. Minimize image loading for slow mobile connections. Test on both iOS and Android before distributing.
05
Analytics Setup
Enable scan tracking in your QRKIT dashboard. Compare QR code scans to survey submissions to measure your conversion rate. Use different QR codes for different channels to identify which placements drive the most responses.
06
Call-to-Action Copy
Never print a QR code without context. Add clear instructions like “Scan to share your feedback” or “Take our 2-minute survey.” QR codes with a visible call-to-action achieve significantly higher scan rates than bare codes. Place the CTA directly below or beside the QR code in a legible font size.
The key to high survey completion rates is combining an easy-to-scan QR code with a short, mobile-optimized survey. Keep questions focused and the scanning experience seamless. Customize your QR code design.
Accessibility matters: Follow WCAG accessibility guidelines when designing your survey. Ensure your survey has proper contrast, keyboard navigation, and screen-reader compatibility so every respondent can participate.
Data & insights
Track & Analyze QR Code Survey Results
Understanding your scan data helps you optimize survey distribution, improve response rates, and measure campaign effectiveness. QRKIT's analytics dashboard gives you the data you need.
When you track QR code scans alongside survey submissions, you can calculate your scan-to-completion rate — a critical metric that reveals how well your survey converts scanners into respondents. A healthy rate is 10–30%. If yours is lower, the issue is usually survey length, mobile optimization, or placement context. QRKIT's analytics dashboard gives you the data to diagnose and fix these issues in real time, so you can iterate on your survey distribution strategy without reprinting anything.
Understanding Scan Data
QRKIT’s dashboard shows total scans, scans over time, geographic location, and device type. See when peak engagement occurs and which channels drive traffic to your survey.
Correlating Responses
Compare QR code scans to survey submissions. A typical scan-to-completion rate is 10–30%. If your rate is lower, shorten your survey or improve your call-to-action copy.
Campaign Effectiveness
Use different QR codes for different channels — print, email, social media, events — to compare performance. A/B test QR code placement and messaging to find what works best.
Optimize & Iterate
Identify peak scanning times and schedule distribution accordingly. If mobile scans dominate, double-check your survey is mobile-optimized. Update your survey URL dynamically without reprinting.
Deep dive into scan analytics. Explore QR code tracking and analytics.
Managing multiple survey campaigns? Create QR codes in bulk.
Ready-made solutions
Explore QR Code Survey Templates
Not sure where to start? Use one of these common QR code survey setups as a starting point. Each template combines the right survey platform with QRKIT's dynamic QR code for instant deployment.
Customer Feedback
5-question NPS survey on Google Forms + dynamic QR on receipts and table tents. Ideal for restaurants, retail stores, and service businesses.
Event Feedback
Post-event satisfaction survey on Typeform + QR on badges and signage. Capture feedback while the experience is fresh.
Employee Pulse
Anonymous 3-question pulse survey on SurveyMonkey + QR on break room posters. Track engagement trends over time.
QR Code Survey — Frequently Asked Questions
Get started
Create Your Survey QR Code — Free
Link to any survey platform. Track every scan. Change URLs after printing. No credit card, no technical skills, no app downloads required.