What are the different types of QR codes?

There are 20+ types of QR codes: 6 technical formats (Model 1, Model 2, Micro QR, iQR, SQRC, Frame QR) and 15+ use-case types (URL, vCard, Wi-Fi, Menu, Event, Email, SMS, PDF, Video, Image, Location, Social, Audio, App, Text). Each is designed for a specific purpose.

Can I change a QR code after printing?

Static QR codes are permanent — once printed, the destination cannot be changed. Dynamic QR codes let you change the destination URL after printing, with no reprinting required. This makes dynamic QR codes ideal for marketing campaigns, menus, and any scenario where your destination may change.

What’s the difference between static and dynamic QR codes?

Static QR codes encode the destination URL directly into the barcode — it can’t be changed after creation. Dynamic QR codes use a short redirect URL that points to QRKIT’s servers, so you can change the final destination anytime. Dynamic QR codes also provide scan analytics (who scanned, when, where, and on what device).

What types of data can I embed in a QR code?

QR codes can encode URLs, contact information (vCard), Wi-Fi credentials, email addresses, phone numbers, SMS messages, plain text, GPS coordinates, calendar events, PDFs, images, videos, and more. The maximum data capacity depends on the QR code format — Model 2 supports up to 7,089 numeric characters or 4,296 alphanumeric characters.

Which QR code type should I use for my business?

It depends on your goal. Use URL QR codes for marketing campaigns and websites, vCard QR codes for business cards and networking, Wi-Fi QR codes for venues and events, Menu QR codes for restaurants, Event QR codes for ticketing and registration, and Location QR codes for retail stores. Choose the QR type that matches the action you want users to take after scanning.

How do I choose between Model 1, Model 2, and Micro QR codes?

Model 2 is the standard — use it for 99% of applications. It supports up to 7,089 characters, error correction, and versions 1–40. Model 1 is outdated (released 1994) with limited capacity; avoid it for new QR codes. Micro QR is for tiny, space-constrained applications like jewelry or small labels where size matters more than data capacity. If you’re unsure, use Model 2 — QRKIT defaults to Model 2 for maximum compatibility.

Can I use a QR code in my logo or branding?

Yes, with Frame QR codes or custom-branded QR codes. QRKIT lets you add your brand logo, choose custom colors, and style your QR code to match your branding while keeping it scannable. This is ideal for branded marketing materials, product packaging, and professional branding. The key is maintaining high contrast between foreground and background.

What’s the difference between a vCard QR and a URL QR linking to a contact page?

A vCard QR code instantly saves contact information (name, phone, email, address) directly to the phone’s contacts app — no web page needed. A URL QR code linking to a contact page opens a web page that users must manually navigate and copy information from. vCard QR is faster, more user-friendly, and eliminates manual entry. Use vCard for business cards and networking events.

Do I need internet to scan a QR code?

It depends on the QR code type. Static and dynamic URL QR codes require internet on the scanner’s phone to load the destination web page. Wi-Fi QR codes need internet connectivity to join the network, but the QR scan itself just uses the camera. Text QR codes and vCard (contact) QR codes don’t require internet — the data is encoded directly in the QR code and displays offline.

What are the different types of QR code attacks and how do I protect myself?

Common QR code attacks include: (1) phishing QR codes that redirect to fake login pages, (2) malware QR codes that trigger malicious app downloads, and (3) counterfeit QR codes placed over legitimate ones. To protect yourself: only scan QR codes from trusted sources, verify the destination URL before tapping, look for HTTPS and official domains, and use security-aware QR generators like QRKIT that use HTTPS redirects.

What’s the difference between QR code versions and formats?

QR code versions (1–40) refer to the physical size of the code — Version 1 is 21×21 modules, Version 40 is 177×177 modules. Larger versions hold more data. QR code formats (Model 1, Model 2, Micro QR, iQR, etc.) refer to the technical standard that defines how data is encoded. All Model 2 QR codes use versions 1–40 — they vary in size and capacity but use the same encoding format. QRKIT automatically selects the smallest version that fits your data.

Can I track analytics from static QR codes?

No — static QR codes have no built-in analytics because they encode the destination URL directly. To track scans, use dynamic QR codes. Dynamic QR codes redirect through QRKIT’s servers, allowing you to see total scans, device types, locations, and timestamps in real time. This is one of the key advantages of dynamic over static QR codes.

QR Code Types Guide

The Complete Guide to QR Code Types
Technical & Use-Case Formats

There are over 20 different types of QR codes — from technical formats like Model 2 and Micro QR to use-case types like vCard, Wi-Fi, PDF, and Menu QR. This guide explains every QR code type, when to use it, static vs. dynamic differences, and how to create any format in seconds with QRKIT.

20+ QR TypesFree GeneratorDynamic & StaticNo Credit CardUpdated February 2026

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Technical QR code formats

QR Code Formats: From Model 2 to Frame QR

Behind every QR code is a technical format — defined by the ISO/IEC 18004 standard — that determines its size, data capacity, and scanning reliability. First invented by DENSO WAVE in 1994, QR codes have since evolved into multiple formats. Understanding these formats helps you choose the right foundation for your QR codes.

Model 1 QR Code

The original 1994 format created by DENSO WAVE with limited capacity (~41 characters) and a fixed 21×21 module grid. Model 1 lacks alignment patterns, making it unreliable when printed on curved surfaces. Rarely used in modern applications — Model 2 is superior in every way. You may encounter Model 1 in legacy manufacturing and early automotive part-tracking systems.

Legacy — Avoid

Model 2 QR Code (Standard)

The most common format, used in 99% of QR codes today. Supports versions 1–40 (21×21 to 177×177 modules), up to 7,089 numeric characters, and four error correction levels (L/M/Q/H). Model 2 introduced alignment patterns for reliable scanning even on curved or partially obscured surfaces. Every major smartphone camera app supports it natively. QRKIT defaults to Model 2 for all generated codes.

Recommended

Micro QR Code

A smaller, simplified format for space-constrained applications. Supports up to 35 numeric characters with versions M1–M4 (11×11 to 17×17 modules). Uses only one finder pattern instead of three, saving space. Best for jewelry tags, small electronic component labels, tiny product markings, and industrial parts where standard QR codes are too large. Not all smartphone cameras support Micro QR natively — test before deploying.

Space-critical

iQR Code

Supports rectangular shapes instead of squares, allowing custom aspect ratios (2:1, 3:1). Introduced by DENSO WAVE around 2015, iQR can hold the same data as Model 2 in a narrower footprint. Ideal for bottle labels, long narrow surfaces, and packaging where a square QR code doesn’t fit. Note: requires an iQR-compatible scanner — most standard smartphone cameras cannot decode iQR natively.

Rectangular

SQRC (Secure QR Code)

Adds a layer of encryption and authentication to QR codes for secure transactions and document verification. SQRC stores both public data (readable by any scanner) and private data (accessible only with an authorized decoder). Used in banking, legal documents, secure event ticketing, supply chain anti-counterfeiting, and government ID verification. Requires a proprietary DENSO WAVE decoder.

Authentication

Frame QR Code

Allows a decorative border or frame around the QR code while maintaining scannability. Supports logo overlay in the center and custom color schemes that align with your brand identity. Frame QR leverages the high error correction of Model 2 to tolerate the visual obstructions. Perfect for branded marketing materials, event branding, product packaging, and augmented reality initiators where visual appeal matters as much as functionality.

Brand marketing

Note: rMQR (Rectangular Micro QR) is a newer rectangular variant of Micro QR for specialized uses. Extremely rare — most users won't encounter it.

Swipe to see all columns →

Format	Data Capacity	Size Range	Modern Use	Recommendation
Model 1	~41 chars	21×21	Legacy only	Avoid
Model 2	~7,089 chars	21×21 to 177×177	99% of QR codes	Use this
Micro QR	~35 chars	11×11 to 17×17	Small labels	Space-critical
iQR Code	~7,089 chars	Rectangular	Specialty labels	Rectangular needed
SQRC	~7,089 chars	21×21+	Secure transactions	Authentication
Frame QR	~7,089 chars	21×21+	Branded/decorative	Brand marketing

Want to customize your QR code with branded frames and logos? Try our custom QR code generator for full design control.

Application QR code types

15+ QR Code Types for Every Use Case

Use-case QR codes encode specific types of data or trigger specific actions. Instead of linking to a generic URL, they can save a contact, join a Wi-Fi network, or open a PDF. Choose the right type to reduce friction and improve results.

URL QR Code

Best for: Marketing, websites

Redirects to any web page — landing pages, product pages, booking forms, or social profiles. With dynamic QR, change the destination URL anytime without reprinting the code. Ideal for print ads, flyers, and billboards where you want to track clicks and swap destinations seasonally.

Learn more about URL QR Codes

vCard QR Code

Best for: Business cards, networking

Auto-saves contact info (name, phone, email, company, title, address, and website) directly to the phone’s contacts app in one scan. Eliminates manual typing and ensures accuracy. Popular at conferences, trade shows, and on printed business cards.

Learn more about vCard QR Codes

Wi-Fi QR Code

Best for: Cafés, hotels, events

Instantly connects to a Wi-Fi network without typing the password — the SSID, encryption type, and passphrase are encoded directly. Eliminates support requests and improves guest satisfaction. Place them at hotel lobbies, café counters, co-working spaces, and event venues.

Learn more about Wi-Fi QR Codes

Menu QR Code

Best for: Restaurants, food trucks

Links to an always up-to-date digital menu that you can update daily or weekly without reprinting. Supports seasonal specials, price changes, and allergen information in real-time. Eco-friendly alternative to disposable paper menus — widely adopted since 2020.

Learn more about Menu QR Codes

Event QR Code

Best for: Conferences, concerts, webinars

Opens a registration page or adds the event directly to the user’s calendar (Google Calendar, Apple Calendar, Outlook). Encodes date, time, location, and description. Reduces signup friction on posters, flyers, and digital signage for conferences, concerts, and webinars.

Learn more about Event QR Codes

Email QR Code

Best for: Support, inquiries

Opens the default email client pre-filled with the recipient address, subject line, and optional body text. Increases customer inquiries by removing the friction of finding and typing an email address. Place on product packaging, support pages, or in-store signage for instant feedback collection.

Learn more about Email QR Codes

SMS QR Code

Best for: Feedback, booking

Opens the SMS app pre-filled with a phone number and optional message template. One scan triggers a text — no dialing needed. Great for appointment confirmations, customer feedback requests, two-factor authentication opt-ins, and event RSVP workflows.

Learn more about SMS QR Codes

PDF QR Code

Best for: Documents, whitepapers

Downloads or opens a PDF directly on the user’s phone — no email or file transfer needed. Perfect for instant access to spec sheets, product manuals, whitepapers, eBooks, and training materials. With dynamic QR, swap the PDF file anytime to keep documentation current.

Learn more about PDF QR Codes

Video QR Code

Best for: Product demos, training

Opens a video player (YouTube, Vimeo, or a direct video link) on the phone in one scan. Boosts engagement by 3–5x compared to text-only content. Use for product demos, how-to tutorials, employee training modules, and real estate virtual tours.

Learn more about Video QR Codes

Image QR Code

Best for: Galleries, portfolios

Displays an image or photo gallery directly on the user’s phone. Perfect for product catalogs, before/after comparison photos, art portfolios, and real estate listing images. Combine with dynamic QR to update the gallery without reprinting.

Learn more about Image QR Codes

Location QR Code

Best for: Retail, real estate, tourism

Opens Google Maps or Apple Maps with turn-by-turn navigation to your exact location. Encodes latitude and longitude for pinpoint accuracy. Place on direct mail, business cards, tourism brochures, and event invitations to increase foot traffic and reduce “where are you?” support inquiries.

Learn more about Location QR Codes

Social Media QR Code

Best for: Branding, influencers

Links to your social media profile for one-tap follow on Instagram, TikTok, LinkedIn, YouTube, or any platform. Some implementations show a link-in-bio style page with all your profiles in one place. Essential for influencers, brands, and businesses looking to grow their social following from print and physical touchpoints.

Learn more about Social Media QR Codes

Audio QR Code

Best for: Music, podcasts, tours

Links to an audio file or streaming platform (Spotify, Apple Music, SoundCloud) for instant playback. Use for museum guided tours, podcast episode promotion, meditation and wellness audio, and music releases. Artists place them on album covers, posters, and merchandise for direct-to-listener access.

Learn more about Audio QR Codes

App Download QR Code

Best for: Mobile app promotion

Detects the user’s device (iOS or Android) and opens the correct App Store or Google Play page for one-tap download. Eliminates the need to search for your app by name. Place on product packaging, in-store signage, conference booths, and print ads to drive app installs from physical touchpoints.

Learn more about App Download QR Codes

Text QR Code

Best for: Passwords, promo codes

Displays plain text directly on the phone — no URL or internet connection needed. The simplest QR type: encode Wi-Fi passwords, discount codes, serial numbers, short instructions, or promotional messages. Works offline since the text is stored entirely within the QR code itself.

Learn more about Text QR Codes

Ready to create any QR code type? Use our free QR code generator to get started in seconds. Need to share documents, images, or archives? Try the file QR code generator. For traditional product identification and inventory tracking, our barcode generator supports UPC, EAN, Code 128, and more. Need to create hundreds of codes at once? Our bulk QR code generator handles batch creation from CSV or Excel. Collecting feedback? Create a QR code survey for any platform.

Static vs dynamic

Static vs. Dynamic QR Codes: Which Should You Use?

The most important decision when creating a QR code isn't the type — it's whether to make it static or dynamic. This choice affects editability, analytics, code size, and long-term flexibility.

A static QR code encodes data directly into the code pattern. Once printed, the destination cannot be changed. A dynamic QR code stores a short redirect URL that points to your destination — so you can update where the code leads, track how many times it's scanned, see which devices and locations scans come from, and run A/B tests, all without reprinting the physical code. Most businesses benefit from dynamic QR codes for campaigns, menus, and any content that changes over time.

Swipe to see all columns →

Feature	Static QR	Dynamic QR
Editable after printing?	No	Yes
Analytics tracking	No	Yes
Code size	Larger (long URL)	Smaller (short redirect)
Setup complexity	Simple	Simple
Scan speed	Instant	Instant + redirect (~50ms)
Requires internet	No	Yes (for redirect)
Cost	Free	Free tier or paid
Brand customization	No	Yes (white-label)
A/B testing	No	Yes
Best use case	Permanent destinations	Campaigns, events, menus

Use Static QR if:

Destination is permanent and won't change
You don't need scan analytics
You want zero dependencies (no backend)
Target audience has limited internet

Use Dynamic QR if:

You're running a marketing campaign
You need to track scan analytics
Destination URL might change
You want A/B testing capability
You're updating content frequently

QRKIT's Dynamic QR Advantage: Unlimited URL updates, real-time scan analytics, free and paid plans, 15+ QR types, and custom branding. Pair dynamic QR codes with Google Analytics campaign tracking for end-to-end conversion insights, or use QRKIT's built-in analytics. Switch from static to dynamic and unlock campaign flexibility, analytics insights, and A/B testing.

Learn more about dynamic QR codes and how they can future-proof your campaigns. For minimum print dimensions and scanning distances, see our QR code size guide.

Decision framework

How to Choose the Right QR Code Type

With 20+ different QR code types available, choosing the right one can feel overwhelming. Follow this four-step decision framework to match your goal to the right format — whether you're running a marketing campaign, sharing contact info, or distributing documents.

Step 1

Define Your Goal

What action do you want users to take after scanning? Visit a website → URL QR. Save contact info → vCard. Join Wi-Fi → Wi-Fi QR. Download something → PDF or App QR. Navigate → Location QR.

Step 2

Choose Technical Format

In 99% of cases, use Model 2 QR Code (the standard). Only choose Micro QR for severe space constraints (jewelry, tiny labels) or Frame QR if you want a decorative border with logo overlay.

Step 3

Static or Dynamic?

Use static if the destination is permanent and you don’t need analytics. Use dynamic if you might change the URL later, need scan tracking, or are running a time-sensitive campaign.

Step 4

Test & Optimize

Generate your QR code free with QRKIT. Test scanning on multiple devices (iPhone, Android). If using dynamic QR, monitor scan analytics and optimize placement for conversions.

Swipe to see all columns →

Scenario	Recommended Type	Why
Business card	vCard	Automatic contact save
Marketing campaign	Dynamic URL	Update landing page, track conversions
Restaurant menu	Dynamic Menu	Weekly updates without reprinting
Event registration	Dynamic Event	Redirect to registration, track signups
Retail store entry	Location	Navigate customers to your store
Coffee shop Wi-Fi	Wi-Fi QR	Instant network connection
Product documentation	PDF	Quick access to spec sheets
Product demo video	Video	Boost engagement with visual content
Event check-in	Dynamic QR	Scan to check in, track attendance
Social media follow	Social QR	One-tap follow on any platform

Questions to Ask Yourself

1Will the destination change? If yes, use Dynamic QR.
2Do I need analytics? If yes, use Dynamic QR.
3Is space constrained? If yes, consider Micro QR.
4Is branding important? If yes, use Frame QR + Dynamic.
5What action should users take? Match the QR type to the desired action (URL, vCard, Wi-Fi, etc.).

Multi-type strategy

Why Use Multiple QR Code Types

Most businesses don't need just one QR code — they need a multi-type strategy. Different touchpoints call for different QR types, and using the right type for each context reduces friction, improves user experience, and drives measurably better conversion rates. Here's why a diverse QR strategy outperforms a one-size-fits-all approach.

Omnichannel Marketing

Different touchpoints need different QR types. Use URL QR on digital ads, vCard QR on business cards, and Wi-Fi QR at physical locations for a cohesive multi-channel strategy.

Personalized User Experience

Match the QR type to the user’s context. A restaurant uses a Menu QR — not a generic URL. A networking event uses vCard — not a link to a contact page.

Reduced Friction

vCard QR auto-saves a contact in one scan. URL QR to a contact page requires navigating and copying. The right QR type eliminates unnecessary steps.

Better Analytics

Dynamic QR types provide scan metrics — who scanned, when, where, and on what device. Track which QR types drive the most conversions across campaigns.

Flexibility & Agility

Dynamic QR codes: print once, update forever. Swap destinations by season, campaign, or performance. No reprinting, no waste, no downtime.

Real-World Example: A Hotel's Multi-Type QR Strategy

• Business Cards: Digital business card with vCard QR for instant contact save
• Lobby: Wi-Fi QR for guest internet access
• Rooms: Menu QR for restaurant, Event QR for spa booking
• Marketing: Dynamic URL QR pointing to seasonal promotions
• Social Media: Social QR linking to Instagram
• Support: Email QR for guest support requests

Each QR type is optimized for its context — reducing friction and improving guest experience across every touchpoint.

QR Code Types — Frequently Asked Questions

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The Complete Guide to QR Code TypesTechnical & Use-Case Formats

QR Code Formats: From Model 2 to Frame QR

Model 1 QR Code

Model 2 QR Code (Standard)

Micro QR Code

iQR Code

SQRC (Secure QR Code)

Frame QR Code

15+ QR Code Types for Every Use Case

URL QR Code

vCard QR Code

Wi-Fi QR Code

Menu QR Code

Event QR Code

Email QR Code

SMS QR Code

PDF QR Code

Video QR Code

Image QR Code

Location QR Code

Social Media QR Code

Audio QR Code

App Download QR Code

Text QR Code

Static vs. Dynamic QR Codes: Which Should You Use?

Use Static QR if:

Use Dynamic QR if:

How to Choose the Right QR Code Type

Define Your Goal

Choose Technical Format

Static or Dynamic?

Test & Optimize

Questions to Ask Yourself

Why Use Multiple QR Code Types

Omnichannel Marketing

Personalized User Experience

Reduced Friction

Better Analytics

Flexibility & Agility

QR Code Types — Frequently Asked Questions

Get Premium Features

Create Any QR Code Type — Free

QR Code Types

Features

Use Cases

Resources

The Complete Guide to QR Code Types
Technical & Use-Case Formats