App Download QR Code Generator
Create a single QR code that sends iPhone users to the App Store and Android users to Google Play — automatically.
Pattern
Eyes
Easy to use
Create an App Download QR Code in 3 Steps
Add Your App Store Links
Paste your App Store and Google Play URLs. QRKit supports Apple App Store, Google Play, and Huawei AppGallery — all from a single QR code. Add an optional fallback URL for desktop users or unrecognized devices.
Customize Your QR Code Design
Choose your QR code style, add your app icon as the logo, and set custom colors. Use a call-to-action like “Download Our App” or “Scan to Install.” Preview your QR code in real time.
Download & Share
Download as PNG (for digital use) or SVG (for print). Place the QR code on product packaging, marketing materials, business cards, or event signage — or share digitally in emails and social media. Dynamic codes let you update store URLs anytime without reprinting.
How it works
What Is an App Download QR Code?
An app download QR code is a scannable barcode that sends the scanner directly to your app in the correct app store. When an iPhone user scans it, the Apple App Store opens to your app. When an Android user scans it, Google Play opens. No searching, no typing your app name, no risk of finding a copycat instead of yours.
This is powered by smart routing: a redirect system that detects the scanner's device type (iOS, Android, or other) and sends them to the matching store URL. One QR code handles every platform. You can create one with any QR code generator that supports app store links.
The “discovery gap” is the #1 killer of app downloads from offline marketing. Someone sees your ad, but then they have to: remember your app name, open the app store, search for it, find the correct one among similar results, and tap install. At each step, people drop off. An app download QR code compresses these five steps into one: scan → install.
App developers face a universal problem: print materials can only display one QR code, but your audience uses both iPhone and Android. A static QR code linking to the App Store won't work for Android users (and vice versa). Smart routing solves this by auto-detecting the platform and redirecting accordingly.
Use cases
Where to Use App Download QR Codes
Product Packaging
Print a QR code on your product box, insert, or label. Customers scan to download your companion app — setup guide, warranty registration, loyalty program. This is the highest-converting placement because the customer already has your product in hand.
Print Advertising
Add to flyers, brochures, magazine ads, and billboards. The QR code converts passive viewers into active downloaders in one scan. Track which print channels drive the most installs.
Business Cards
Include alongside your contact info. People scan to download your company's app rather than searching for it later. Combine with a vCard QR code on the reverse side.
Event Marketing
Print on conference badges, booth displays, sponsor banners, and handout materials. Events have high intent — people are already interested in your product. A QR code captures that intent before they leave.
Restaurant & Retail
Table tents, menus, window displays, and receipts. Drive downloads of your ordering app, loyalty program, or reservation system. Pre-fill a promotional offer that unlocks on first open.
In-App Referral
Display the QR code within your own app for users to share with friends. “Show this code to a friend” is more tangible than a referral link — it works in person, at events, and in group settings.
Email & Social Media
Embed in email signatures, newsletters, and social media posts. A QR code makes sharing easier — recipients can screenshot and share the code with others who want the app.
Transit & Outdoor
Bus stops, subway ads, airport signage. Commuters scan while waiting. Use large QR codes (8+ inches) with high contrast for scanning from a distance. Track location analytics to identify top-performing routes.
For users
How to Download an App Using a QR Code
If someone has shared a QR code with you and you want to download the app, here's how:
iPhone (iOS 11+)
Open your Camera app and point it at the QR code. A notification banner appears at the top of the screen — tap it. The App Store opens to the app's download page. Tap “Get” to install. No special QR scanner app is needed.
Android (Android 9+)
Open your Camera app (or Google Lens) and point it at the QR code. Tap the pop-up link. Google Play opens to the app's download page. Tap “Install” to download. Most modern Android phones support QR scanning natively.
Older Phones
If your camera doesn't recognize QR codes, download a free QR code scanner app from your app store (search “QR scanner”). Open the scanner, point at the code, and tap the link that appears.
Tips for successful scanning:
- Hold your phone steady, about 6–12 inches from the QR code
- Ensure adequate lighting (avoid glare on glossy surfaces)
- If the code is on a screen, increase brightness
- Check your internet connection — you'll need data or WiFi
Compare
Static vs Dynamic — Which App Download QR Code?
It depends on whether your app is on one platform or many, and whether you need to update links after printing.
Static App Download QR Code
BasicEncodes a single app store URL directly inside the QR code. Only links to one store at a time.
- Links to a single app store
- Works offline — no redirect needed
- Cannot route to multiple stores
- Cannot update after printing
- No scan analytics
Best for
Single-platform apps (iOS-only or Android-only).
Dynamic App Download QR Code
RecommendedEncodes a redirect URL. Smart routing detects the scanner's device and opens the correct app store automatically.
- Smart routing — iOS to App Store, Android to Google Play
- Update store URLs from your dashboard
- Full scan analytics — devices, locations, platform split
- Fallback URL for desktop users
- Deep linking to specific in-app screens
Best for
Cross-platform apps, marketing campaigns, printed materials.
Our recommendation: For app downloads, dynamic is almost always the right choice. Your audience is split between iPhone and Android — a static QR code can only link to one store. Dynamic codes handle smart routing, let you update URLs without reprinting, and give you scan analytics to track which channels drive the most installs.
Best practices
Best Practices for App Download QR Codes
Use Smart Routing — Always
Never print a static QR code that links to only one app store. Your audience is split roughly 50/50 between iPhone and Android (varies by region). Smart routing ensures every scanner reaches the right store.
Add App Store Badges
Place the official “Download on the App Store” and “Get it on Google Play” badges next to your QR code. These are universally recognized visual signals that instantly communicate “this downloads an app.”
Use Your App Icon as Logo
Embedding your app icon in the center of the QR code creates brand recognition and makes the code visually distinctive. It also confirms to scanners that they're about to download the correct app.
Set a Fallback URL
Not everyone who sees your QR code will scan from a phone. Desktop users, people who can't scan, or unrecognized devices should be redirected to a landing page where they can find download links for both platforms.
Track the Platform Split
Analytics tell you what percentage of scanners use iOS vs. Android. This data informs development priorities, marketing spend allocation, and your feature roadmap. If 70% of QR scanners use Android, invest accordingly.
Test on Both Platforms
Scan your QR code on both an iPhone and Android device. Verify that the correct app store opens, the correct app listing appears, and the install button is visible. Test in environments with poor connectivity to check fallback behavior.
App Download QR Code — Frequently Asked Questions
Get started
One QR Code.
Every App Store.
Stop losing app downloads to the discovery gap. Create a single QR code that auto-detects iPhone and Android and opens the right app store instantly.












