Instagram QR Code: Find Yours or Create a Custom One
Whether you need Instagram's built-in profile QR code or a branded, trackable QR code for your menu, packaging, or business card — create one here for free.
Pattern
Eyes
Built-in feature
How to Find Your Instagram QR Code in the App
Wondering how to get a QR code for Instagram? Every Instagram account — personal or business — has a built-in QR code you can find in the app. Here's how to find your Instagram QR code and customize it on both iOS and Android.
Step-by-step (iOS & Android)
- 1Open the Instagram app on your iPhone or Android device. Make sure you're logged into the account you want the QR code for.
- 2Go to your profile by tapping your avatar in the bottom right corner of the screen.
- 3Tap the hamburger menu (☰) in the top right, or tap the “Share Profile” button directly below your bio. The exact location varies by app version.
- 4Select “QR Code” from the menu. Your personalized Instagram QR code will appear on screen.
- 5Customize the appearance: choose from several color themes (gradient, solid colors), add an emoji overlay for personality, or use a selfie as the background. Tap the icons at the top to switch between styles.
- 6Save the QR code image to your camera roll, or share it directly via messages, email, or AirDrop.
Instagram's built-in QR code links exclusively to your profile — it can't link to individual posts, Reels, Stories, or your Instagram Shop. It also doesn't offer scan tracking, custom logo placement, or print-quality vector downloads. For casual sharing between friends, it works well. For anything business or marketing related, you'll want a custom Instagram QR code instead.
Tip: The QR code updates automatically if you change your Instagram username. No need to regenerate it. For more details, see Instagram's official QR code help page.
Desktop users
Instagram's built-in QR code is only available in the mobile app — there is no way to find your QR code on Instagram from a computer. If you're working on a desktop — or need branding, tracking, or print-quality downloads — use the custom generator above.
Custom QR code
How to Create a Custom Instagram QR Code
Want to know how to make a QR code for Instagram with your own branding? QRKIT's Instagram QR code generator lets you create a fully customized QR code from any device — desktop or mobile — in under 30 seconds. Here's how it works.
Open QRKIT's Generator
Use the custom QR code generator above and select the Instagram input type. The Instagram QR code generator accepts profile URLs, post URLs, Reel URLs, Story Highlight URLs, and Shop product links.
Paste Your Instagram URL
Paste your full Instagram URL (e.g., instagram.com/yourname) or just type your username. The generator auto-detects the content type — profile, post, Reel, or Story Highlight — and formats the QR code accordingly.
Customize Your Design
Upload your business logo or the Instagram camera icon to the center of the QR code. Choose brand colors — try the Instagram gradient (#E4405F) as a foreground accent with a white background for maximum contrast. Select a frame shape and add CTA text like “Follow Us on Instagram.”
Download & Test
Download as PNG for digital use (email, social media, web) or SVG for print materials (business cards, menus, posters). Always test-scan on both iPhone and Android before distributing. Check that the correct Instagram profile or content opens.
Why custom beats built-in: Full branding (your logo and colors), scan tracking with QR code tracking and analytics, multiple content types (not just your profile), print-quality vector downloads, desktop creation, and the ability to change the destination link without reprinting. QRKIT's Instagram QR code generator is completely free to use — no account required.
Comparison
Instagram's Built-In QR Code vs Custom QR Code
Instagram's native QR code is great for casual profile sharing between friends — but it has significant limitations for business and marketing use. It only links to your profile (not individual posts, Reels, or your Shop), offers no scan tracking or analytics, can't include your business logo, and is only accessible from the mobile app. A custom QR code removes all of these limitations. Here's a detailed breakdown of the key differences across customization, tracking, content types, print quality, editability, and desktop access.
Instagram Built-in
LimitedAvailable only in the mobile app for profile sharing. Offers basic appearance options — color themes, emoji overlays, and selfie backgrounds — but no custom branding, no analytics, and no way to link to specific content. Downloads are screenshot-quality raster images that may blur when printed at larger sizes.
- Profile sharing
- Color & emoji customization
- Free
- Posts, Reels & Stories
- Custom logo
- Scan tracking & analytics
- Desktop creation
- Editable after printing
- Print-ready download (SVG/PDF)
QRKIT Custom
RecommendedWorks for any Instagram content — profiles, posts, Reels, Stories, and Shop products. Includes full branding (your logo and custom colors), scan tracking with location and device data, print-ready vector downloads (SVG/PDF), and desktop creation from any browser. Dynamic QR codes let you change the destination URL after printing.
- Profile sharing
- Posts, Reels & Stories
- Instagram Shop
- Custom logo & brand colors
- Scan tracking & analytics
- Desktop creation
- Editable after printing
- Print-ready download (SVG/PDF)
- Free
Our recommendation: Use Instagram's built-in QR code for casual profile sharing with friends and acquaintances — it's quick and doesn't require any setup. Use QRKIT for anything printed, branded, tracked, or business-related: business cards, restaurant menus, product packaging, event signage, and marketing materials. The ability to track scans and update the destination link without reprinting makes custom QR codes essential for any marketing campaign.
Use cases
8 Creative Ways to Use Your Instagram QR Code
Restaurant Menus & Table Tents
Print a QR code on your menus or table tents that links to your Instagram page for daily specials, behind-the-scenes kitchen content, and customer photos. Add a “Follow us for today's specials!” frame to the QR code. Use a dynamic QR code so you can update the destination to seasonal menus or special events without reprinting.
Product Packaging
Add a QR code to retail packaging so customers can see the product in action on Instagram, read reviews, or follow your brand. Link to a specific Reel showcasing the product in use. Track which products drive the most scans to measure packaging effectiveness.
Business Cards
Networking contacts scan to follow you instantly. Download as SVG for crisp print quality at any size. Pair with a vCard QR code for your full contact details, or add a LinkedIn QR code for professional networking.
Event Signage
Place QR codes on conference booths, trade show banners, and event name badges. Attendees scan to follow your Instagram for post-event updates and content. Create separate QR codes for each event to track which ones drive the most new followers.
Influencer Collab Kits
Include a branded QR code in your media kit linking to your Instagram portfolio. Brands scan and instantly see your content, engagement rate, and aesthetic. Link to a curated Story Highlight showcasing your best brand partnerships.
Retail Store Displays
Place in-store signage with QR codes driving social follows: “Scan for exclusive Instagram-only discounts.” Link directly to your Instagram Shop so customers can browse and purchase products. This creates a passive follower growth engine from foot traffic.
Email Signatures
Add a small QR code to your email signature linking to your Instagram profile. Download as a compact PNG and embed it in your email template. Especially effective for creators, freelancers, and agencies who want every email to be a follower opportunity.
Print Advertising
Add QR codes to magazine ads, flyers, and posters to bridge offline to online engagement. Create separate QR codes for each print channel and track which placements drive the most Instagram followers and engagement. Download as SVG for print-perfect quality at any size.
Want one QR code for all your social profiles? If you're active on multiple platforms, you can also create a QR code linking to all your social profiles — Instagram, Facebook, TikTok, YouTube, and more — on a single landing page.
For business
Instagram QR Codes for Business Accounts
An Instagram QR code for business goes far beyond basic profile sharing. Whether you run a local shop, restaurant, or e-commerce brand, custom QR codes give you the branding and tracking that Instagram's built-in QR code can't provide.
Business vs. Personal
Instagram's built-in QR code works identically for business and personal accounts — same feature set, same limitations. But businesses need custom branding with their logo and colors, scan tracking to measure ROI, and the ability to link to specific content like product posts, Reels, or their Instagram Shop — not just the profile page.
Instagram Shop Integration
Create a QR code linking directly to your Instagram Shop or specific product pages. Place these on retail displays, product tags, or in-store signage to connect physical products to your Instagram shopping experience. Customers scan, browse, and purchase — all from one scan.
Campaign-Specific QR Codes
Create separate QR codes for packaging, events, and ads — each with its own tracking dashboard. Compare which placement drives the most Instagram followers, profile visits, and engagement. This data-driven approach is essential for optimizing your marketing spend.
Update without reprinting: Use a dynamic QR code to change the destination link anytime — seasonal campaigns, new product launches, updated menus — without reprinting a single QR code.
Multi-platform strategy: Most businesses use QR codes for business across multiple social platforms. Pair your Instagram QR code with a TikTok QR code, Facebook QR code, Snapchat QR code, or Spotify QR code, WhatsApp QR code, or YouTube QR code on business cards and packaging to cover multiple platforms and maximize your social media reach.
Create separate QR codes for each campaign to track which placements drive the most followers and engagement. Each QR code is free to create — no account or credit card required.
Content-specific
QR Codes for Instagram Posts, Reels & Stories
Go beyond profiles — create a QR code for an Instagram post, Reel, Story Highlight, or Shop product. Instagram's built-in QR code only links to your profile. With QRKIT, you can create QR codes for any piece of Instagram content.
Posts
Copy a post URL from Instagram and paste it into QRKIT to create a QR code that links directly to that specific post. This is ideal for product launches, giveaway announcements, and promotional content displayed on signage, packaging, or print ads. Viewers scan and land on the exact post instead of scrolling through your feed to find it.
Reels
Create a QR code for a specific Reel — perfect for video campaigns, tutorials, and product demos displayed in-store. Customers scan and watch the video instantly on their phone. This works particularly well for step-by-step tutorials, recipe videos, and product unboxings where seeing the content in action drives engagement.
Stories (via Highlights)
Instagram Stories expire after 24 hours, so a direct link would break quickly. The workaround: save the Story to a Highlight and create a QR code linking to that Highlight for permanent access. Alternatively, use a dynamic QR code and update the destination URL with each new Story — the same printed QR code always points to your latest content.
Instagram Shop
Create QR codes for specific products in your Instagram Shop and place them on retail displays, product tags, or shelf labels. Customers scan to see product photos, read reviews, and purchase directly through Instagram — bridging the gap between your physical store and online shop.
Each content-specific QR code can be tracked separately in QRKIT's analytics dashboard — see which content type drives the most scans, compare campaigns side by side, and optimize your content strategy based on real scan data.
Scanning
How to Scan an Instagram QR Code
There are multiple ways to scan an Instagram QR code, whether it's a built-in Instagram QR code or a custom one created with QRKIT. Here are the four most common methods.
Instagram app scanner: Open Instagram, tap the search icon, then tap the QR code scanner icon in the top-right corner. Point your phone's camera at the QR code to open the linked profile or content directly in the Instagram app.
Phone camera: Point your iPhone or Android camera directly at the QR code. A notification banner or link appears automatically — tap it to open the Instagram profile or content. Most modern phones (iOS 11+ and Android 9+) have built-in QR scanning. No special app needed.
QR code reader app: Any third-party QR scanner app works. Instagram QR codes are standard URL-based QR codes — they open in the Instagram app (if installed) or fall back to the mobile browser. Custom QR codes from QRKIT work exactly the same way.
From a saved image: Received a QR code via screenshot or message? Open Instagram's QR scanner and select the image from your camera roll, or use any QR reader app that supports scanning from saved photos.
QR code not scanning?
Check that lighting is adequate and you're not too close or far away (ideal distance is 10–30 cm for standard codes). Ensure the code is at least 2 cm wide. Verify the Instagram profile or post is publicly accessible (not a private account). Try scanning with a different phone or scanner app. If the code is damaged or partially obscured, it may not scan reliably.
Best practices
Instagram QR Code Design Tips
Use Instagram Colors
Use the Instagram gradient (#E4405F pink-purple-orange) as the QR code's foreground or frame accent. Keep the background white for maximum contrast and scannability.
Add the Instagram Logo
Upload the Instagram camera icon or your business logo in QRKIT's customization panel. The logo appears centered in the QR code without breaking scannability.
Print at the Right Size
Minimum: 2 × 2 cm. Business cards: 2–3 cm. Posters: 8–12 cm. Rule of thumb: 10:1 scan distance ratio — a 3 cm code scans from 30 cm away.
Test Before Printing
Scan your QR code on both iPhone and Android. Verify the correct Instagram profile or post opens. Check if the Instagram app opens (preferred) or the mobile browser.
Use Dynamic QR Codes
For anything printed, use a dynamic QR code. Update the destination URL without reprinting — perfect for seasonal campaigns or rotating featured content.
Add a Call-to-Action
Add “Follow Us on Instagram” or “Scan for Exclusive Content” text around the QR code. A bare code with no context gets ignored — people need to know what happens when they scan.
Download High-Resolution
SVG or PDF for print — vector format, scales infinitely without blurring. PNG for digital use: email, web, and presentations. Use the highest resolution available.
Instagram QR Code — Frequently Asked Questions
Get started
Create Your Instagram
QR Code Free
Custom colors, your logo, scan tracking. Works for profiles, posts, Reels, and Stories. Ready in under 30 seconds.