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Benefits of using QR codes for Marketing

QR codes in marketing work across print, packaging, and digital campaigns, sharing product details, offers, videos, and contact info in one scan. Customers can instantly engage with your brand, boosting visibility and conversions.

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Seamless Access

Scan once to view promotions, product info, or landing pages.

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Cost-Effective

Cuts down on costly printed catalogs and manual lead collection.

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Real-Time Updates

Campaigns can be updated instantly, new offers or content appear with the same code.

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Eco-Friendly

Reduces paper heavy flyers, brochures, and coupons by going digital.

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Enhanced Engagement

Drives traffic to social media, reviews, videos, or interactive experiences.

📊Useful Stats To Know

59%
of people scan QR codes daily
79%
of marketers say QR codes boost retention
60%
of customers prefer QR coupons over traditional ones
$155B
Global mobile marketing via QR codes by 2028

Creative use cases

Product Launches: QR codes on packaging or ads link to demos, specs, pricing, or pre order pages.
Campaigns & Promotions: Include QR codes in posters, flyers, or emails that unlock coupons, discounts, or limited time offers.
Customer Engagement: Direct users to social media pages, polls, or contests to boost interaction.
Brand Storytelling: Place QR codes on products that open videos, behind the scenes content, or sustainability info.

How to select the type of QR code

URL: Link directly to landing pages, promo offers, or campaign microsites
FILE: Share product catalogs, brochures, or case studies in PDF format
Video: Embed commercials, explainer videos, or influencer collaborations for richer storytelling
WiFi: Offer quick access to store or showroom WiFi for customers
Event: Share details for brand activations, launches, or pop-up events
Event QR Code Use Cases

Real-world examples

Burger King – QR Whopper
Placed QR codes in ads and stores that unlocked free Whopper coupons. The campaign boosted foot traffic and created excitement around the brand's signature burger.
FashionTV – On-Screen Codes
Integrated QR codes into live broadcasts, letting viewers scan to access designer collections online. This bridged TV exposure with instant shopping opportunities.
Coinbase – Super Bowl Ad
A bouncing QR code redirected millions to the Coinbase app download page, causing a surge in sign-ups and briefly overloading the platform.
Starbucks – Mobile Order & Pay
Used QR codes on signs and print materials to connect directly to the app's ordering system, letting customers customize, pay ahead, and skip the line.
Real Event QR Code Examples
How to Generate Event QR Code

How to generate

QRKit makes it easy to create dynamic marketing QR codes. Here is how you can generate one in just a few steps:

1

Sign Up

Click Sign Up above and complete the registration form, verify your email.

2

Create QR Code

In the Dashboard, click Create QR Code. On the builder page, choose your QR code type, add your content, and select Dynamic to enable real time analytics and future edits. Then click Generate QR Code.

3

Apply Custom Branding (Optional)

Use the Pattern, Eyes, Color, and Logo controls to tailor the QR code's appearance and preview changes live to ensure maximum legibility and visual impact.

4

Download and Share

Once you're satisfied, choose PNG, SVG, or PDF, and click Download. Your professional, trackable QR code is now ready for print or digital use.

Create QR Code

Start creating for free • No credit card required