Why it matters
When you share a URL on social media, the link preview is the first thing people see. A well-crafted preview with the right Open Graph tags can increase your click-through rate by 2-3x compared to links with broken or missing previews.
"Optimizing our link previews was one of the easiest wins for our marketing team. We saw a noticeable increase in social media engagement just by ensuring our Open Graph tags were correct across all platforms."
Our free link preview tool lets you check exactly how your URLs will appear on Facebook, X, LinkedIn, Slack, Pinterest, and Google before you share them. Edit your Open Graph tags, generate meta tag code, and fix broken previews instantly.
Whether you're a marketer, developer, or content creator, link previews are essential for maximizing your social media impact. Need to share your links via QR codes too? Create a dynamic QR code with tracking and analytics, or try our free QR code generator. Wondering about longevity? Learn about whether QR codes expire and how dynamic codes stay editable forever.
Understanding the basics
Link previews are generated using the Open Graph protocol — a set of meta tags that tell social platforms how to display your content. Without these tags, platforms may show a blank card or pull incorrect information from your page. Sharing links offline? Create a URL QR code to make any link scannable — and learn the difference between static vs dynamic QR codes to pick the right type for your use case.
Comprehensive analysis
We validate 13+ meta tags across Open Graph, Twitter Cards, and SEO essentials — giving you a complete picture of how your page looks to social platforms and search engines. Also check out our free QR code scanner for decoding any QR code instantly.
Multi-platform coverage
Each social platform has its own image size requirements and tag preferences. Our tool previews your link across all of them so you can optimize for maximum impact. Pair your social links with a social media QR code to drive traffic from print and in-person channels.
Use Facebook Sharing Debugger to refresh cached previews.
Supports summary and summary_large_image card types. Falls back to OG tags if Twitter tags are missing.
Use LinkedIn Post Inspector to preview and refresh cached link data.
Slack renders both title and description from OG tags. Supports unfurling for rich previews.
Vertical images perform best on Pinterest. Validate with the Pinterest Rich Pins Validator.
Google may rewrite your title and description based on the search query. Canonical URL matters for indexing.
Troubleshooting
Having trouble with your link previews? Here are the most common issues and how to resolve them quickly.
Marketing impact
Link previews aren't just a nice-to-have — they directly impact your marketing performance. Studies show that social posts with properly configured Open Graph images see 2-3x higher click-through rates compared to posts with missing or broken previews. When your audience scrolls through their feed, the preview card is your first impression.
For marketers running campaigns across multiple channels, consistent link previews ensure your brand looks professional everywhere — whether someone shares your link on Facebook, pastes it in a Slack channel, or posts it on LinkedIn. A broken preview with a missing image or wrong title undermines trust before the user even clicks.
Link previews also play a role in SEO. When your pages are shared on social media with rich, clickable preview cards, they earn more engagement signals. More clicks, more shares, and more time on your content — all of which correlate with improved search rankings over time.
If you're already optimizing your link previews, consider the full picture: when you create a social media QR code for your profiles or share URLs via dynamic QR codes, the landing page preview matters just as much. A scannable code that leads to a page with broken OG tags creates a poor first impression. Use this tool to check every URL before you share it — whether digitally or in print.