Static vs Dynamic QR Codes

What is the difference between a static and dynamic QR code?

Static QR Code

• Contains fixed information
• Cannot be edited or updated after creation
• Does not support data tracking

Dynamic QR Code

• Content can be updated at any time
• Enables real-time edits without changing the code
• Supports detailed tracking and analytics

A dynamic QR code offers greater flexibility and functionality by allowing real-time content updates and detailed performance tracking. You can modify the destination or content linked to the code without reprinting it, which significantly reduces time and printing expenses. Additionally, dynamic codes support advanced analytics, enabling you to monitor metrics such as the number of scans, time and location of each scan (down to city and country level), and the type of device used (e.g., iOS or Android). In contrast, a static QR contains fixed information that cannot be changed once generated. It simply directs users to the embedded content—such as a URL or text—without the ability to gather data or make updates post-creation.

For marketing and campaign-driven initiatives, dynamic QR codes are generally preferred due to their adaptability and comprehensive tracking capabilities.

Can a static QR code be converted into a dynamic one?

No, a static QR code cannot be transformed into a dynamic QR code after it has been created. The two operate on fundamentally different principles: static QR codes store fixed data directly within the code, while dynamic QR codes reference an external, editable URL that allows for tracking and updates. Due to these inherent structural differences, they are treated as distinct formats and are not interchangeable.

Is there a limit to how many static QR codes I can generate for free?

There is no limit to the number of static QR codes you can generate, and they do not expire. Once created, they remain permanently valid, making them a reliable long-term solution for fixed content.

Which type of QR code is better suited for long-term marketing campaigns?

Dynamic QR codes are generally more suitable for long-term marketing initiatives. Their ability to be updated without reprinting and their built-in tracking capabilities allow for greater flexibility, ongoing optimization, and data-driven decision-making over time.

Can I track how many people have scanned my QR code?

Yes, but only if you use a dynamic QR code. Static QR codes do not offer tracking features. In contrast, dynamic QR codes provide insights such as how many times the code was scanned, where it was scanned, what type of device was used, and when the scan occurred. This information can help you evaluate performance and improve your campaigns.